Meet Craig

    Founder of Both Ends Believing

    Craig Juntunen is the founder and visionary behind BEB – which first originated in 2010 as a social movement and advocacy organization to raise awareness about the need of institutionalized children around the world. 

    Craig Juntunen is a retired entrepreneurial businessman and is the founder of Both Ends Believing, a global organization defending every child’s human right to a family. Craig and his global team are on a mission to reinvent child welfare so every child will have a family. Additionally, Craig is the visionary behind the Global Working Group and the Child Protector Conference and award. Craig is the author of the award-winning book authored Both Ends Burning: My Story of Adopting Three Children from Haiti.

    He is also the Executive Producer of the acclaimed documentary STUCK. In 2013 he toured the country with his documentary, visiting and screening STUCK in 62 cities in 80 days to make children living outside of parental care a relevant social issue.

    In his early life, Craig was involved heavily in athletics, playing quarterback for a total of fourteen seasons. He finished his athletic career as a quarterback in the Canadian Football League. He was elected into the Northern Idaho Athletic Hall of Fame and the University of Idaho Hall of Fame. His experience as a leader on the football field led to developing into an entrepreneur. He built and sold a company with a very successful track record and retired (temporarily) before co-founding Chances For Children with his wife Kathi, a foundation involved in creating sustainable communities in Haiti. His early experience with the Chances for Children Foundation alerted him to recognize children living outside of parental care as a global issue, and one of the greatest human rights crises of his lifetime.

    In reaction to learning of this social crisis, he started the Both Ends Burning Campaign (renamed Both Ends Believing) in 2010 to promote family-based solutions for at-risk children. His success as a quarterback and as an entrepreneur blended together to help build two successful and effective public foundations to protect the world’s most vulnerable children. Today most people, including members of the United States Congress and State Department, applaud his vision of countries utilizing our Children First Software to revolutionize their child welfare programs.

    Craig is married, and he and Kathi have three children adopted from Haiti: Amelec, Espie, and Quinn.