Samantha Crosby

Member

​Samantha has more than 30 years of corporate leadership experience driving strategic marketing, branding, and communications for Fortune 50-500 sized companies. She recently retired from Tyler Technologies, where she spent 16 years as chief marketing officer. Her contributions were key to driving significant brand awareness and growth of the business, propelling it from $260M to $2.3B during her tenure.

Prior to Tyler, Samantha held senior management positions at companies including PepsiCo, Inc., The Feld Group, Dell, and Freescale Semiconductor. Samantha holds a bachelor’s degree from the University of Georgia. She is a member of the Dean’s Advisory Board for the University of Georgia’s Terry College of Business and has served as an adjunct professor at Southern Methodist University (SMU).

In addition to BEB, Samantha currently serves on the executive board of Georgia Women Give, a non-profit that provides funding for students in need at the University of Georgia. She previously served on the board of City House, a nonprofit focused on children in need of transitional housing due to abuse, neglect, or homelessness. She and her husband, Mark, also support other nonprofits including International Justice Mission, Genesis Women’s Shelter, Our Calling, and Cornerstone Assistance Network of North Texas.